品牌史志05/21/2026, 08:04:23 AMIKEA: How a Teenage Entrepreneur's Match-Selling Side Hustle Became the World's Largest Furniture EmpireIn 1943, a 17-year-old in rural Sweden used his father's school reward to register a mail-order company. The flat-pack format was invented by accident in 1956. The founder spent decades concealing his Nazi past. And the entire enterprise now sits inside a Dutch charitable foundation that no one owns, cannot be acquired, and pays almost no taxes. This is how IKEA happened.
品牌史志05/20/2026, 06:02:32 PMAcne Studios: How 100 Pairs of Jeans Built a Half-Billion-Dollar BrandIn 1997, Jonny Johansson gave away 100 pairs of raw denim jeans with red stitching. He didn't intend to launch a brand. Three decades later, Acne Studios is a Stockholm-based luxury house with $221M in annual revenue — and still majority-owned by its founder. This is how that happened.
